Yes it appears that shoppers are being hit with 'try-on' charges as retailers fight online rivals. It appears that many shoppers will go into their favorite stores and try on or try out what they are interested in, say they are not interested and then go home to buy it on line.
The challenge I see it as is that too many retailers in Australia are focused on the ‘price’. By only being concerned about the price, the retailers are forgetting that they have direct contact with the shoppers and have not used their marketing skills to take ‘price’ out of the equation.
Yes, price can be important to some buyers. But is it really important for all buyers? If you want to really compete in the business world it just can’t be about price! What about the personal service that you can offer? What about the unique advice you could give?
I believe that sometimes as business people we get hypnotized by what the potential client is talking about. If you and your business have an effective marketing and sales plan, you can avoid the majority of pricing concerns.
If you would like help in improving your marketing and sales plans, email me today at timothygibney@sympatico.ca.
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