Will a Social Media campaign work for your business?

Social Media campaigns based on a flawed understanding of your potential clients will never work. I state that because if you don’t understand what media your potential clients are reading or viewing or listening to, you could be spending an excessive amount of time and money on a media that is not getting to those who may buy what you offer.

For example; social media doesn’t work by itself. Before you enter the social media area of marketing you need to research. So, will social media work for your business? The difficulty with this type of question is you first have to decide what you want social media to do for you. Social media is great for raising your profile, improving the visibility for your business, attracting an audience and even doing some market research.

I don’t believe that it is effective at making direct sales pitches. I’ve read that the percentage of social media visitors that will buy anything is ridiculously small. Social media is a great source of traffic for a few days, but the traffic will eventually fade away unless you can keep publishing new content that draws readers.

Although social media traffic is typically very short-term, there are some powerful long-term results if you have a solid plan. I mentioned earlier that you need to use the media that your potential buyers use. In order to achieve this you’ll need a broader plan than just using social media. Don’t ignore other priorities like building a search engine friendly website. If you do go to a web-site make sure it is actively changing site not a cob-web site. Remember social media is just one aspect of a complete marketing plan.