Yes, is the image that your business portrays able to carry on as the business world changes? I believe that this is something that we need to keep in our minds at all times.
Remember the ad "When E.F. Hutton talks, people listen," this was the well-known slogan from the respected broker's ads in the 70’s and 80’s. After the stock market crash of 1987 and bad press along with the E.F. Hutton’s deep debt many people had stopped listening to what they were promoting.
Could this happen to your business, of course? If a very large broker can disappear from view - you can to. So how are you going to make your business sustainable? This is only going to happen if you become more innovative. This will be covered in my next blog.
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