The question asked in the survey was - What is your preferred way to stay informed on Canada's federal election campaign? The responses were Television - 17%, Newspapers - 5%, On-line news sites - 18%, On-line social networks - 2%, A little bit of each - 21% and I’m tuning it out! - 37%.
You may wonder why this has anything to do with your business. Just look at the numbers and relate it to your business. The highest percentage of people who were actively interested was 21%. They are getting informed by television, newspapers and on-line sites. In other words to become better known by your prospective clients you need to be actively marketing in all aspects of the media. The key point I need to make is that you need to find out what media your key prospects are using. How do you find that out? Simply by asking your past and present clients how they heard about you.
Once you’ve decided which media you want to use, let me help you fine tune what you are saying to make it more effective.
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