The basic principle is that in order to sell products or service, you need to truly impress your prospective clients. In other words; are you doing things that help you stand out from your competitors? Have you taken the same lackluster products, service or ideas that your competitors are selling and made them interesting for the marketplace?
If you haven’t done this I have a question for you; how can you change your ideas into something that is worth commenting about? When people comment about how you’ve done more than just satisfied their needs or wants and speak about it - that is being remarkable.
It is only when you transform what others are doing into something special and your own, that you will be head and shoulders above your competitors.
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