In 1998 Michael Gelb wrote the book ‘How to Think Like Leonardo da Vinci. In the book author Gelb uncovered 7 principles that I know apply to marketing. Over the next editions of my blog I am going to help you uncover how da Vinci’s principles can help you in all aspects of your business related to marketing.
The first principle is Curiosità. This is an unquenchable quest for information and improvement. To me this is being curious about what makes your staff, your prospects and your clients who they are. It is all about learning so that you can help them get what they want. As you know if you do not learn you do not grow.
What can you do to find out what motivates your staff, your prospects and your clients?
This is all about being inquisitive. It is all about asking questions that they have never been asked before. My question to you is ‘When are you going to start using the principle of ‘Curiosità’?
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