Did you know that Leonardo da Vinci can help you become a better marketer? – Part 7

The seventh and final principle is ‘Connessione’. This is the breakthrough connections that most people don’t see. Leonardo made connections that few people even thought about.

It is the development of ideas for your business that no other business has even dreamt of. Leonardo’s last flying invention was a flying machine quite like today’s helicopter. This is something to consider as he lived from 1452 to1519, with the first operational helicopter being built in 1936.

‘Connessione’ is the ultimate in business development as when you create something that no one ever had, can you imagine how easy it is to promote and sell that product. To move this idea to the 21st Century, consider the impact Apple has had on the marketplace. Apple sold more than 7.3 million iPads in the last quarter of 2010, for a total of more than 14.7 million in its first three quarters in the market.

Without ‘Connessione’ you and your business remain in the dog eat dog market place.  

Have you ever spoke to your staff about the development of ideas to help your business grow? When will you talk to them about the principle of ‘Connessione’?