Did you know that Leonardo da Vinci can help you become a better marketer? – Part 4

The fourth principle is Sfumato. It is managing the changes in your business. This principle is about managing ambiguity and maintaining composure in the face of uncertainty. Maintaining composure in a changing business world is the key to long-term growth.

If you don’t know how to manage the ever present change in business conditions, how will you know what it will take to move your business to the next level? If you are not marketing effectively in this changing world how do you expect to sell your business in the future?

So how can you stay centered and create opportunities by using the principle of ‘Sfumato’?