Did you know that Leonardo da Vinci can help you become a better marketer? – Part 5

The fifth principle is Arte/Scienza. It is the balance of the art and science in your business.

The best example of this principle is in marketing. Many people think that an ad can just be slapped together and clients will show up at your door, unfortunately this is not the case. In marketing you have to know what motivates people to become actively involved with you and your product or service, which is the science. The creation of the plan is the art.

When you do not know the art and science of a particular area of your business how do you think that it will be effective? Remember in each area of your business you need to appeal to all of your prospective clients. Creative’s go with their feelings and Analyzer’s view the details. Then there is the Whole Brain Thinkers who analyze the data and then go with their feelings.

If you want to become truly successful it is a necessity to use the principle of ‘Arte/Scienza’. How can you use this principle?