Sometimes people mistake hype for marketing, don’t they?

Take for example the Prince William and Kate Middleton wedding last week – the Wedding of the Century as some of the press has dubbed it. Talk about confusing young women into believing that their Prince Charming is going to arrive.

Whenever I think about weddings it boggles my mind about how much time is spent on preparing for a one-day event and how little discussion takes place about the marriage. It is no wonder that marriages don’t last these days.

This wedding hype is no different than the hype that many people give to a special event or sale in their business. It is all about a one time event. If you want to run a business that understands how important every action you take is, why don’t you create a Mission Statement? This way you and every one of your staff will understand what is important in the long-term. Your and their decisions will be focused on what is important and you (the business owner/manager) will have less stress.

If you haven’t developed a Mission Statement yet, I can help you do this is a very short time. Call me today at 519-539-2267.