The third principle is Sensazione. This is all about sharpening your awareness to what is going on in all aspects of your business. This principle is all about using all of your senses in business. Yes, watching what is going on, listening to everyone and sensing the good and the bad in all the experiences. The ability to sense what is going on is a developed skill. The ability to track the results of your marketing is a mathematical skill. The ability to improve your marketing is a learned skilled that has two components; art and science namely the psychology of influence.
If you don’t know what is working in your marketing, how will you know what you should improve?
What is one way that you can improve your business by using the principle of ‘Sensazione’?
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