Did you know that Leonardo da Vinci can help you become a better marketer? – Part 6

The sixth principle is ‘Corporalita’. It is the integration of all aspects and areas of your business.

‘Corporalita’ is necessary so that you have a smooth running business machine. A business needs to have all areas understanding each other and communication with each other. To me that means if there is a problem in one area that could cause problems, that particular area automatically calls any other area that could be impacted to make sure they know there could be problems.

Without ‘Corporalita’ the entire process of satisfying clients falls apart. Remember satisfying clients is what marketing as all about.

What are three ways you can improve the principle of ‘Corporalita’ in your business?