In the 60’s, 70’s and 80’s it appeared that sales was all about going in a making a ‘quick’ buck. Over the past 20 plus years things have changed. There is more competition and many businesses are focused on selling at the lowest price.
This raises the big question; why do people really buy from you?
Do they buy your product or service? Or do they buy because of how you have made them feel?
Our connection with a potential client is the key in any business relationship. If you look at the word relationship it contains the word ‘relate’ in it. To relate means to establish or demonstrate a connection.
The type of connection you have is all about whether you are a friend or a foe. If you are a friend many good things come out of the relationship. If you are a foe and still make the sale – don’t expect much to come out of this.
What ways can you create more of a relationship with your potential clients?
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