Recently a very prominent company stated that one of the most valuable sales tools is a concise, interesting sales pitch.
My concern is that if ‘it’ sounds like a pitch you’ve lost the sale already. When you are introducing what you do to someone, it must be focused on a potential problem or concern that they have or may have.
The only way to make it interesting is to use situations that the person can relate to. What they can relate to is the pain or the fear that they are experiencing or may experience.
When are you going to start to position your business as a ‘solution provider’ for their problems?
How can you arouse their curiosity that without your product or service they will be stuck with the concern?
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