For years many provinces in Canada and states in the United States of America have used slogans on their license plates. Recently a province in Canada New Brunswick decided that it didn’t like the slogan on their plates.
The slogan was “Be… in this place”. There is no doubt that this slogan was very safe, but is that what is needed to be memorable? Some of my favorites are; Georgia; ...On My Mind, Massachusetts; The Spirit of America and Nova Scotia; Canada’s Ocean Playground.
I bring this slogan idea to the front because a slogan can help people remember what your business is all about.
Do you have a slogan for your business? Is it memorable?
If not – what can you do to improve it?
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