The branding I am talking about is how you are remembered due to your marketing.
Let me give you a few examples. These come from the internet and from local fliers or newspapers. The first one asserts “10% off any Dog or Cat treats”. The second one states “Buy one get one for 50% off”. The last one says “Beat the Heat Sale”.
The accidental branding occurs when you don’t advise people why you are giving these discounts or having sales. This occurs most often when the managers are so busy in their businesses that they haven’t thought through the reason for the ads. Another reason is that they haven’t got a marketing plan.
The bottom line on this issue is - you are hurting your business long-term by accidental branding.
When are you going to stop the accidental branding?
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