According to the study by Deloitte with Forbes Insights; most executives seem to recognize we are living in the technology age.
Yes, these executives appear to understand we are living in the age of Facebook, Twitter, and LinkedIn, so they are ramping up their social media programs as part of their emerging talent strategies.
Of the executives surveyed, some industries outpace others:
- Nearly four in ten (39%) surveyed Financial Services companies reported they will “significantly increase” their focus on social media,
- along with 37% of Life Sciences/ Health Care firms and
- 33% of Technology/Media/Telecom companies.
However, only 20% of surveyed Consumer/Industrial Products and 21% of surveyed Energy/Utilities companies plan to do the same.
While this blog is about technology, it is also about how companies plan on communicating with their clients or potential customers. My next blog will focus on more areas where improved communication is needed according to the study.
Tim,
ReplyDeleteI would like your perspective on the practically of using social media in the agricultural marketplace?....andy
Andy,
ReplyDeleteIt has been shown that more and more people are using social media. If you were the first group regarding social media in the agriculture marketplace can you imagine the credibility that would be created. Of course if you are going to be using social media, you better make sure all of your contacts and clients know you are using it. If you are using social media it should be more than one or two times per month in my opinion. Lastly, social media is just one aspect of marketing. It needs to be used as part of a combination of marketing to remind your clients you are still in business, and also to keep you and your service/ability in the mind of prospective clients.
Tim