What is the best way to choose a client?

I think this is a very important question that many businesses don’t ask.

This is because I’ve been told that many times sales people have made a sale and the person turns out to be the Bride of Frankenstein or just Frankenstein.

Let me give you an example that you might relate to. Let’s look at dating, which is not much different than the first connections you make with a perspective client. You are trying to understand the person to see if there is a connection or if they value some of the same things that you do. If there is that connection you want to move the relationship forward, don't you?

So how should you choose your clients? This is achieved by getting to know them, and there is only one way to get to know them – that is by asking questions. No this is not an interrogation it is simply asking them questions so that you see if you are on the same wave length. No, it is not about talking about the weather. It is pointed questions so that you can understand the patterns they commonly use in a wide range of situations. 

You may be wondering why you would want to know that. It is because if you understand their thinking habits you will know how they will act during particular situations with you.

When you choose a client that way – it will be a lot smoother sailing for you and them. It will also create a situation where you will want to be in contact with them and give more customer service than they would even have expected. A good situation to be in, isn’t it?