Today is Family Day were I live, and how does this affect you?

When I think about families I think about Baby Boomer's. This is because they were the result of a population explosion after The Second World War. 

So what is a Baby Boomer?

Baby Boomers are defined as adults aged 46-64. It is estimated that 1 in 3 adults in the U.S. is a Boomer. When they are asked "how old do you feel?", at least 20% of the Boomers responded that they feel at least 10 years younger than their age. 30% of them say they feel at least 5-9 years younger. The most important part of this research is that more than 74% of boomers say that advertising these days seems to be intended for someone younger than them.

The question becomes; can advertisers really be missing the mark on hitting America's largest and most wealthy demographic?

According to Association of National Advertisers from a webinar called The Four Truths about Boomers and Media:

• Boomers are sponges for content and media. Even more so than the younger generations.
• Boomers with the help of family and friends have the ability to ramp up on technology quickly and proficiently.
• Boomers are most comfortable with a leg on each side of what's familiar and what's new. It is your job to see where they are habitual in their behaviors or whether they are open to new activities.
• Boomers are a curious and thoughtful group that value quality and family.

As a Baby Boomer, it is my hope that by posting this information it will change the way you market to Baby Boomers.