What does the Sports Illustrated Swimsuit Edition and you have in common?

No, I am not thinking of that!

In the mid 1960’s, Sports Illustrated was trying to think of ways to increase readership during the winter months. This was because the winter months were normally a slow time for sports stories. The editor decided that he would put pictures of models on the cover to increase readership. The method worked and the Swimsuit Edition became an annual event. 

Over the years Sports Illustrated has received much criticism for many reasons for their risk taking decision back in the 60’s. In fact in the late 70’s they received a large amount of criticism due to what a model was wearing. In fact they had 100’s of people cancel their subscriptions. Much to their pleasure the cancellations were small as compared to the increase in the magazines readership.

So to answer my original question - what does the Sports Illustrated Swimsuit Edition and you have in common, everything. Do you need all of your female staff wearing revealing swimsuits? No, not at all! You have to look at what is happening in your industry or business. Look for the challenges. When you have identified some unfortunate trends take some extraordinary action. By doing this you will transform your business. The rewards will always be in your favor when you make a bold well thought of decision.