Where do executives expect to see talent shortages over the next year?

According to the study conducted by Deloitte with Forbes Insights, some of the shortages should be eye-openers for anyone in small business today. The results were;

• 52% in the Sales area,
• 47% in Customer Service, and
• 46% in Marketing.

If I were you, this is a wake-up call for all small business owners. You need to get out of your comfortable feeling and realize that Sales, Customers Service and Marketing are the only areas of your business that will keep you sustainable.

Without having people properly trained and executing these skills to the highest ability – your potential customers will go elsewhere.

To learn more about the art and science of marketing contact me at 519-539-2267.