Yes these are those people born between 1985 and 2010. Some of you may be saying I don’t sell to those types. Well maybe not today. Although if you plan on staying in business or plan on selling your business to another owner you should be very aware of this generation.
This is the generation that has a massive amount of knowledge about electronic media. They also use this media to help them make their decisions. If you want to make your business aware to this generation you will never get their attention by using the old media types. This is because they don’t view the media the same as the generations that came before them.
Kenneth W. Gronback is a recognized expert in the fields of demography and generational marketing. According to Mr. Gronback; there was an irony to this generation. They have the potential of being the most consuming force in America’s history and yet they avoid conventional marketing and branding.
What does that mean for the long-term health of your company?
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