As you saw the Super Bowl commercial blitz has extended way beyond the Super Bowl game.
The companies who paid the marketers used every trick in the book to stand out before, during and after the game. Their goal was to build noise and not get lost in all the ad time bought by the other companies. At $3 million for thirty seconds of air time, the companies really have to look closely at their return on investment. Small companies must examine their return on investment as well.
The Super Bowl is all about hype, when you consider that one of the broadcasters had a pre-game show that lasted 8 hours long. Yes this is all about the ‘entertainment’.
It is my opinion that many of the companies bought into the entertainment value of their commercials as well. Yes all of the companies that bought airtime are well known companies. But have they forgotten that you advertise to bring prospective clients into your store or check you out on-line? Companies advertise/market to create income and to make a profit. If people are only entertained by an ad, how has that created income?
Consider the Volkswagen/mini Darth Vader commercial for a moment. The commercial was 1 minute long. The time you viewed the product/description or the iconic V.W. emblem was approximately 7 seconds. The question I have for you; is that enough time to convince you to shop for a Volkswagen?
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