Could there be no season, or worse could there be replacement players used. Yes, as this past weekend was the Super Bowl, I thought I’d give you my perspective on the potential of a NFL lockout.
What does that have to do with marketing? Well the NFL is no different than your business. If there is a controversy in your business, potential customers hear about it. According to David Carter, the executive director of the University of Southern California Sports Business Institute; "If (a strike) goes on through the summer and there's no football come September, well, there are very few winners here and a lot of losers."
Even if you are not a NFL fan you realize that it is big business. When this business fails to operate the way people think it should, it creates a ‘house of cards effect’. Pull one card that is the foundation of a house of cards and the rest fall. First of all the advertisers and the broadcasters, then there is the bars and restaurants near the stadiums, then the National Football League. No, I have not forgotten about the players they will lose as well. Considering they are the talent and at present earn 60% of the revenue, a work stoppage can have an enormous affect on their long-term earnings. This is because the average player only plays a very short time. According to the NFL Players Association the average career length of an NFL player is 3 1/2 seasons.
What I am saying is to remember that your actions can have an enormous effect on all aspects in your local environment. This local environment includes you, your staff and all the people you serve or work with. So the next time you make a decision, please view your actions from a big picture perspective.
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