Are you going to follow Icarus in your business actions?

In Greek mythology Icarus and his father Daedalus were jailed on an island. Daedalus was very clever and he created wings out of feathers and wax. The two of them attempted to fly off the island using these wings. Daedalus warned Icarus not to fly too close to the sun; but curiosity got the best of Icarus and he flew higher and higher until the wax in his wings melted and he fell into the sea and drowned.

This myth should help all of us entrepreneurs stop and think before we take action based on our passion for our product or our service. This is the passion trap. This is when you get trapped by your own enthusiasm and forget to view what is going on around you.

Passion is a great thing as it provides power, daring and you become resilient. Sadly, though it can lead you to believe that you are immune to challenges.

If you think you are immune to the challenges of business; all of your grand ideas will be melted and you will fall into the sea like Icarus.