If you can’t answer that, how can your staff perform at a high level?
If your company doesn’t stand for anything, what do you think the reputation of your company is going to be?
Let me give you an example; you advertise that you only provide the highest quality products/services to your customer’s. Then you get a prospective customer in your door and all that you talk about is how low your prices are as compared to your competitor’s.
By stating contradictory statements the view of you and your company will be affected in the long-term. The reason I state that is because it is impossible to provide high quality products and services at the lowest price.
What are you going to do today to improve you or your company’s reputation?
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