Who are you trying to appeal to with your marketing?

This is a very important question you need to answer. This is because there are in my opinion 4 types of idea adapters or buyers. Depending on your product or service you really need to know who these idea buyers are.

The 4 types of buyers are: early adopters, the practical, the unadventurous and the stragglers.

The early adopters and the stragglers each combine for about 50% of buyers. The practical and unadventurous are the other 50%.

The early adopters love to be positively differentiated by what they purchase. The stragglers are the 'lazy bones' people who may or may not get around to purchasing.

The practical and the unadventurous are the average people that occupy the center if you were looking at a bell curve. The challenge with these people is that they are the price checkers and they will try to get ‘blood out of a stone’.

Now you have to choose who you want to work with. I know whom I choose.