Do you think it is your product or service? I hope not!
That is because the customer is the king, queen and all their children. It has been said for years that in order to market effectively you need to answer the question every potential customer is asking – ‘What’s in it for me?’
If you can’t provide a solution to your prospect in their terms with an answer to the question you will never create an enthusiastic customer. An enthusiastic customer tells all their friends about the great work you did for them. An enthusiastic customer wants more of his or her friends and acquaintances to buy your product.
Has this been the result of your sales?
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