Tuesday, August 16, 2011

Are you at the end of your rope?


Would you agree that you are leading a life that is very complicated and involved?

In business we find ourselves working on many items at the same time which increases our stress level. When you are stressed many of your decisions are not as good as they could be.

I know that when you are not focused enough big problems occur. Let me give you an example from Success Magazine.

NBA Veteran Magic Johnson started a retail sporting goods store in 1990. In anticipation of the opening of the retail store he went to a sporting goods conference and bargained for the products he planned on selling at the store. The mistake he made was not doing research about what his customers would buy. If he liked something, he bought it. Within the year the store closed and a lot of the goods he had originally purchased were still in the store.

In Magic Johnson’s book ‘32 Ways to be a Champion in Business’ he suggests the following;
  • Have a Mission – this is the reason your company exists. It should communicate the company’s focus and what is being provided to the customers. It should be written in less than 10 words.
  • Be Humble, and
  • Handle Your Weaknesses – we all have weaknesses, so which one(s) will you admit to need help with?

When it comes to handling your weaknesses, you need to look for people that know their subject matter very well and can produce results for you.

Marketing is an area that has the greatest impact on your business. It is also an area that I have been able to help numerous businesses all over North America. To take advantage of my expertise, give me a call today at 519-539-2267.

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