Why are some ads not effective?

This is a question that has presented to me many times over the years.

Unfortunately many businesses have failed to realize that what they are buying with any advertising is the white space. Whether you write a letter or put an ad into a newspaper or are creating the front page for your web-site, it is what goes into that white space that makes all the difference. If you don’t know what is important for your prospective client (from their point of view) the marketing effort is guaranteed to fail.

The question becomes how do you do that?

What you need to do it connect a sound influencing technique with an imaginative approach. When you do that with interesting writing you will have marketing that pays for itself.

To make your marketing more effective, call me at 519-539-2267 today.