How does a person become a better marketer?

I believe that marketing must be studied.

It has been said that if you want to become a master at any subject you need to spend about 10,000 hours studying and analyzing the topic. There is no substitute for an educational approach to marketing. Remember that the word education is derived from the Latin word educare, which is related to educere which means to bring forth what is within and ducere which means to lead.

So if you look at the definitions using an educational approach means that you use the knowledge from within and lead. So you don’t copy others marketing ideas and try to make them work with your company. You need to lead and stand out from the crowd. As a client of mine wrote me many years ago, “In the past we just pieced together ideas from many different sources for an ad. Then we would try to blend it so that it would work.”

Blending just doesn’t work as it fails to implement the strategies of creating effective marketing. With my 30 plus years in marketing, I can help you overcome the challenges of creating effective marketing.

Doesn’t it make more sense to use your skills at what you’re good at? That way you can leave the marketing to someone who is thoroughly educated in the proven principles of effective marketing.

If you don’t want to work with me, choose someone who is thoroughly educated and has proven their knowledge and expertise with marketing results.