Are you being unreasonable enough to succeed?

I get so tired of people saying we did everything reasonable to succeed, but it couldn't be done.

To me this is a cop-out. I say that because when you take action you need to evaluate your results. If you say you did everything reasonable and still failed it means two things. Number one you are afraid of change and number two you never evaluated your actions close enough to see that what you were doing was an absolute path to failure.

Think about this! Isn’t it the unreasonable business that changes the rules to the game in an industry? Think about Apple. Isn’t it the unreasonable person that sets new benchmarks that their competition has trouble even getting close to? Think about Steven Spielberg.

Isn’t it time that you moved your business forward and not tried to blend in with the rest of your competitors?