What does it mean for a business to become unique?

Being unique to me is being without equal.  

I believe that being unique is surprising the customer by showing you are different than they thought you would be. It means being out of the ordinary. Being unique is an action, it is not just talk. It means creating a service or product for the customer that they would thoroughly enjoy, but never anticipated.

This is all about ‘going the extra mile’. It is adding something that they would never have expected. In fact what you are adding usually doesn't cost you much, but the perceived benefits for the customer are valued highly.

Can you think of a business that did that for you?

What can you do today for a customer that goes beyond what they have expected?