In the life insurance business years ago it was stated to me that ‘anybody that can fog a mirror was a prospect’.
What a bunch of garbage!
As you know you can’t be everything to everybody. I write that because when you try to do that you will be nothing to everybody. You’ve got to have standards in business. There are going to be times in your business life when you don’t want to work with a particular client. If you want to be everything to everybody and you decide to do business with that client you will find out that you have more headaches from one person that all the others.
When you target your market you will become well known in that market and you will be pleased at the amount of referrals that come to you.
Doesn’t this make sense?
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