If the business saying is, "You get what you pay for." In marketing what is the saying?

I would say that in marketing the rewards are in portion to the risks you take.

This is because if you don’t take risks and just try to blend in with the crowd you will never be recognized or even noticed.

I say that due to general observation. Consider two businesses in the same industry both in the same community. One is trying to blend in with the general marketing trend by marketing their services in all the usual avenues. The second one has done it’s homework on the type of clients they want to work with and now only market to those particular clients.

Tell me, who is going to be noticed and who is going to grow their business extraordinarily?

The challenge that I see is that once a business is established we get into a mistake-avoidance mode. We have forgotten that it was the risks we took to get the business started that made the business what it is today.

What can you do today to bring some excitement back into your business by the way you market?