I believe a professional is a person who has mastered the fundamental truths and principles in the field they are in. They must research what the growing body of knowledge is in their field and they must work with a sense of obligation to the public.
Are ad creators professionals?
Many aren’t as they are mainly employees who are slapping ads together. I believe that ad creators should be professional and filled with purpose to integrate and use the proven principles of marketing. They must also have a deep sense of honesty and reliability in what they do.
Are you wondering what does marketing need to be effective? It must be interesting enough to get read and it must be persuasive enough to accomplish its selling object. That is because it costs no more for space to run an ad that is done professionally, than one that slapped together.
When are you going to demand more results from your marketing?
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