Do you wonder why so many ads do not grab your attention?

Could it be that they were business focused not client focused?

Over the years I’ve noticed that the people that are putting together marketing/advertising don’t realize the impact of their decisions. A couple of questions for you to consider;

- Are the words used helping the reader become more informed about how your business can help them with their needs?

- Has the writer of the ad forgotten that the main purpose of an ad is to serve?

Let me give you an example from my local paper;

• Why is it that at the top of the ad is the company name? Does anyone care about the company name, except the owners?
• Why don’t ad creators realize that there is a big difference in what the company does to what the client buys? For example; no one buys life insurance; they buy financial protection.
• Did you know that the size and location of the picture can take away or add to the impact of the ad or marketing piece.

So when are you going to start creating marketing that effectively grabs the attention of your prospective client’s?