Do your prospects have a short attention sp…?

We are in the Twitter age where communication is ruled by less communication. But do you believe that your prospects have a short attention span?

There are two answers to that question; yes and no. If what you are describing is interesting and client focused it is a proven fact that people will continue reading. If your marketing is dull the answer is obvious.

Which one of these head-lines grab your attention?

1. Would you like a Free Report on ‘The Five Landmines that all Business Owners need to be Aware Of’?
2. Call us for a Free Consultation this week.

For you information # 1 had 82 characters without spaces. #2 had 37 characters. Isn’t it interesting that the longer head-line got your attention? Could it be that it appealed to a specific clientele? Could it be that it had enough words to keep your attention?

Twitter may be useful but is it really effective in promoting what you do in your business?