What I am talking about is taking the safe course of action.
When you started your business you made a risky decision. You put your work life and your money on the line.
After we’ve been in business for a while, we get either lazy or timid. We forget what has taken us this far. We get soft. We start to make gutless decisions so we don’t rock the boat. We try to fit into the crowd.
Why would you want to fit in with the crowd? Don’t you want to be recognized for the uniqueness that your clients like about your business?
When are you going to quit living on the edge of mediocrity?
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