What should be your key focus in marketing?

It may appear to be easy, but consider these scenarios.

With long-term businesses they have built up a massive amount of expertise. When this is achieved, ‘expertise’ usually becomes the focus of their marketing. This can be a very dangerous decision, because most clients cannot evaluate expertise as they have our own definition of what expertise is. What that means to you is that creating marketing that is self-centered never works.

With a new business the owners have a tendency to listen to the people selling the marketing ideas. Sadly as I learned over 30 years ago, these sales people are more interested in their commission than creating something that is going to be effective.

The greatest challenge in creating marketing is not knowing the proven principles about what works and what doesn’t.

So what do you do? The easy and quick answer is to call me at 519-539-2267 so that I can get you pointed in the right direction, for a minimal cost. The tough answer is to invest 1000’s of dollars in marketing education with someone who has proven results. This is what I did to get to this point in my career.

Your actions will have a considerable impact on your marketing results and your bottom-line.