Do you want to be remembered as a distinctive business?

Do you want to be remembered as being very unique?

Over the past week I had an opportunity to go with my wife to an outlet mall. I noticed that most of the stores try to make sure that they look the same and act the same. They want to be all things to all people. Considering these stores are multinational we know that they have to be generic in nature. But where are the ideas and the staff that can show the originality and uniqueness of what made these companies a success?

Do you want to look the same as all the other businesses or do you want to be remembered for the personal and unique service that you give to your clients.

In order to do that you’ve got to be extreme and test the limits and never settle for being good in business.You've got to be extra-ordinary in all that you do.

So, how do you want to be remembered; as a unique business offering exceptional service or just like the rest?