Have you started something that matters?

Are you working for the money or are you working to make a difference in the world?

Recently a book was published called ‘Start Something That Matters’. The basis of the book is a collection of favorite stories that led to the success of TOMS shoes. TOMS Shoes was started by Blake Mycoskie in 2006. It is a for-profit company based in California. It also operates a non-profit subsidiary called Friends of TOMS. The company designs and sells lightweight shoes and with every product sold, the company will donate a pair to a person in need.

You might be thinking ‘my business won’t allow me to take that type of action’. It doesn’t have to be that type of action. What it needs to be is some action, any action that will make a difference for others that are less fortunate than you.

You may be wondering what has this to do with marketing. It is a proven fact that if you want to live a fulfilled and motivated business life it is done by making a contribution to others without expecting anything in return. In fact by focusing on what you can do for others is far more motivating than some unexciting Mission Statement.

What can you do today in your business that will make a difference in the world?