This is something that all business owners need to understand.
You may even think it is your product or service. The reason I say that is because years ago when McDonald’s first developed their franchise model their competitors thought that they were all wrong. The competitors thought that fast-food hamburger restaurants were in the hamburger business. McDonald’s realized that people weren’t buying hamburgers, they were buying an experience.
Keeping that in mind you need to find out what your clients are really buying into, not buying from you. When you figure that out your business has a chance to become very unique in the marketplace.
What can you do today to find out what your customer’s are buying from you?
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