Is it possible that they might not be as price conscious as you think?
According to BIGresearch when they asked tens of thousands of shoppers how they like to shop, what is there preference in customer service and what it takes for them to buy - it may not be price. The results which were published in a book called “When Customers Talk”. It shows that some of the most deeply ingrained opinions that business people think the customers want - may simply be wrong.
Take for example, when customers were asked how far they would be willing to drive for excellent service. 80% said they’d travel four or more miles, and nearly 50% said they would drive 10 miles or more for the right combination of price, quality and customer service.
According to this research; shoppers are not as price-conscious bargain hunters they have been portrayed to be.
How will this change your business model?
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