How do you design your marketing?

If you design it by committee, please read on.

The reason for my concern is that most design by committee marketing is a watered down compromise or an imitation of something someone else has done that you liked.

Marketing is all about knowing your uniqueness and promoting that. If you know your competitors aren’t as good as you are in a specific area of business – market that.

Once you understand your uniqueness let one person design the marketing and bring it back for approval. As long as it meets the ‘proven principles’ of effective marketing, it will work.

If you aren’t promoting your uniqueness, how do you expect to be noticed?